Successful speakers and writers utilize rhetoric knowingly or unknowingly, an art that enables effective communication and persuasion. Essential in various professional fields like business, politics, law, and media, rhetoric employs techniques to influence and persuade through emotions, logic, and ethics. Learning this vital skill can enhance your ability to convince others, whether it’s to support a cause or buy a product.

In “RHETORIC: TECHNIQUES TO SPEAK WELL AND WRITE BETTER,” authors Dr. Rajendra Kumar Dash and Dr. Simhachalam Thamarana define rhetorical devices and provide examples along with 100 exercises to test understanding. Space is also available to write down your examples of rhetoric. The authors assure that this book will empower readers to communicate effectively, persuading others in various personal and professional contexts. Practice thoroughly to excel in your field.